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The As We Change catalog was launched in 1996 by three San Diego businesswomen aged 40-50+. The catalog was an outgrowth of their own age-related interest in changes that can occur at midlife. As We Change is the first national mail-order catalog to focus exclusively on the needs and preferences of women age 40+, providing a private and convenient place to turn for products and solutions. The quarterly print catalog, which reaches millions of women annually, and our website, As We Change offers a wide assortment of high quality, well-researched products including nutritional supplements, personal care and beauty products, skin and hair care, fitness and weight management items, and lifestyle apparel and accessories.
Key product categories include:
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Hormone balance and our exclusive nutritional health supplements to help women relieve the hot flashes, night sweats and other symptoms of menopause with targeted menopause supplements. Each specially blended formula supports a woman’s heart health, hormonal balance, urinary system or immune strength naturally.
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Fitness equipment designed for safe, low impact exercise including weights, balance balls and videos featuring our exclusive strength training program for women, ‘Strong Women Stay Young.’ And, fitness clothing featuring our exclusive workout apparel designed to fit real women.
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Healthy weight loss supplements to help women lose weight easily and safely. No harmful chemicals or risky prescriptions - just nutritional health supplements blended from vitamins and herbs and made to work with a woman’s body.
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The most effective cellulite treatments to help eliminate those annoying dimples on thighs and tummies. See visible results in days with our collection of creams, rollers, wraps and more.
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Anti-aging skin care for radiant skin and a more youthful look with lifting and filling moisturizers, makeup enhancers and beauty products chosen with a woman’s changing needs in mind, the latest in anti-aging products for face, hands and body and products that repair sun damage, banish wrinkles and firm sagging skin with formulations for any skin type
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Women’s sexual health products designed to relieve vaginal dryness and boost feminine libido including a varied selection of personal massagers and tasteful videos for a relationship that grows better with age.
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Enjoy silky-smooth results that last up to four weeks! Use this 3-in-1 epilator in the bath with lather for a refreshing, regenerating experience, or use it dry anywhere. The patented Sensitive Skin Protector System treats skin kindly…..
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Want fast relief for allergy and hay fever symptoms without side effects? Then spray AllergEase, a safe and effective oral spray from Sprayology, twice under your tongue three times per day. Its 14 holistic ingredients provide fast…..
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Now you can enjoy the pure, sweet chocolate taste you crave without calories, sugar, fat, or guilt! Just add 2 dropperfuls of Pure Inventions Pure Cocoa Antioxidant Extracts to water, milk - even yogurt - and you’ll have a naturally…..
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Women have specific needs, and their nutritional needs are no exception. Our exclusive one-a day packet. Woman’s Daily Needs contains antioxidants offering protection from cell damage; a complete range of B Vitamins to help you manage stress…..
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Then wrap yourself in cozy comfort in our exclusive versatile CardiWrap and you’ll be covered for fall’s varying temps! Sweater-like knit drapes beautifully for a long, lean look. Lightweight but snuggly, it’s just right for chilly mornings, nippy nights…..
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We brought back grandmas ice bag for good reason. Besides being a comforting icon of yesteryear, this retro English-style ice bag has long been a trusted method of relief from migraines, headaches, swollen joints and more. Our modern revival has been retro-fitted…..
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In the fight against cellulite, choose this clinically-proven Body Firming System for spa-like results without the spa price. The LipoReduction Anti Cellulite Crème in tandem with the Deep Tissue Infrared Ray Massager helps reduce cellulite and break up….
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In the fight against cellulite, choose this LipoReduction Anti Cellulite Crème. It penetrates deeply to help prevent cellulite formation while reshaping areas that already have cellulite. Best when used in tandem with the Deep Tissue Infrared Ray Massager, it helps reduce cellulite and break up fat on thighs, hips, buns….
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Unlike most anti-cellulite creams, this one delivers on its promise! Using state of the art nanosome technology, the cutting-edge ingredients of fast-absorbing, concentrated Oligo.DX gel penetrate deep below the skin's surface, where fat accumulates, to give you smoother, less dimpled thighs and buttocks without massage. Cellulite begins to melt away in 1 to 2 weeks!
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Clinically proven to tone tissue and decrease fluid retention, these SOLIDEA knee length compression shorts of patented, high-tech 3D wave fabric stimulate circulation during natural body movements to smooth the “orange peel look of cellulite.
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This unique undergarment uses a patented system of graduated compression technology to help relieve lower back pain by gently strengthening core muscles in your torso and lumbar region. Seamless construction comfortably supports muscles without binding or restricting movement or breathing….
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